The buzzy new social media app of the moment looks so much like its Twitter it’s almost hard to distinguish the two. But under the hood, it’s not at all the same.
By Samantha Murphy Kelly | CNN Businessit’s almost hard to distinguish the two. The profiles, timelines and colors are nearly identical. Even the creator is the same.
The app, which launched in a closed beta on iOS in February and on Android this month, runs on a decentralized network which provides users with more control over how the service is run, data is stored, and content is moderated. Bluesky was formed independently of Twitter while Dorsey was serving as CEO but it was funded by the company until it became an independent organization in February 2022. In a tweet introducing the idea in 2019, Dorsey said it also plans to “build an open community around it, inclusive of companies & organizations, researchers, civil society leaders,” but warned “this isn’t going to happen overnight.
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