He's made his impact at a number of automotive companies and now has the opportunity to branch out even further with Hardline27 car auto cars
Every automaker wants to design cars that capture the imagination and draw in more customers. One man that’s penned some of the most important halo cars of the last decade is now offering his services through a new studio called Hardline27. The venture aims to rethink the design process for cars and products outside of the automotive market.
Sasha Selipanov is the guy behind designs like the Bugatti Chiron, the Genesis Essentia, and the Koenigsegg Gemera. Heto talk about design trends, EVs, and more. At the time, he was a free agent of sorts but now we know that he was working on his new company Hardline27. The big idea over at Hardline27 is to design cars digitally which maybe isn’t wildly revolutionary but it has its advantages. It can cut the time between the beginning of the design phase and the finished product. At the same time, digital design has the ability to cut costs since it may reduce the need for physical prototypes, bucks, and models.
How does Selipanov seek to change the traditional way of designing cars? “As vehicle and brand architects, we approach projects holistically. Our digital-only process delivers quality, efficiency, and refinement to our clients, not only within automotive but also in adjacent industries. We come from backgrounds where only the highest standards are tolerated and bring that tireless ethic to every project and every client.
It’s worth noting too though that Hardline27 isn’t just about digital-only automotive design. As Selipanov points out, the team will work with adjacent industries but it’ll also design and build real design models, show cars, and prototypes. The studio has locations in both Los Angeles and Berlin.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Genesis Bankruptcy Judge Extends Mediation Period Between Genesis, CreditorsA judge presiding over the bankruptcy case of insolvent crypto lender Genesis approved a motion to extend a mediation period between the lender and its creditors. LizKNapolitano reports
Read more »
Gold-Themed Bugatti Chiron Super Sport Teased For August 10Bugatti teases a gold-themed Bugatti Chiron Super Sport, hinting at another one-off special creation for a lucky customer. The vehicle is described as a timeless homage to Bugatti's history, possibly referencing older Bugatti models.
Read more »
Stillborn NEVS Emily GT features in-wheel motors, Saab cuesMeet the NEVS electric sedan that impressed Christian von Koenigsegg.
Read more »
Rimac Nevera smashes 0-400-0kph recordAlong with stealing the 0-400-0kph record from Koenigsegg, the Nevera claims 22 additional records...
Read more »
Yung Lean Cosigns a Collab That Speaks to Fashion’s Fascination With Car CultureSwedish companies Chimi & Koenigsegg have teamed up for a G-Force collection, cosigned by Yung Lean. Here, learn more:
Read more »
Koenigsegg Dark Matter: meet the 800bhp heart of the Gemera hypercarThis the Koenigsegg Dark Matter motor
Read more »