Jeff Zucker's RedBird IMI investment company has bought a minority ownership stake in Front Office Sports, a media startup covering sports business.
Front Office Sports claims that it has, on a monthly basis, “more than 150 million social impressions, 35 million newsletter opens, 10 million video views and 2 million page views” The company says it has more than 15 partners, which distribute its content on screens in more than 50,000 buildings and venues across North America.
Zucker said in a statement, “The team at Front Office Sports has built an impressive platform for sports business journalism, and I’m excited to help it grow in the years ahead. Audiences are more interested than ever in the business of sports, and this investment will allow Front Office Sports to create even more compelling news content that draws people in.”
Adam White, founder of Front Office Sports, will continues as the company’s CEO. “The business of sports has become ubiquitous in recent years, permeating across all corners of culture,” White said. “It now commands mainstream attention and is part of even the most casual fan’s daily content consumption. The foundation of our company was built on a deep understanding and connection to this shift, and has long informed our editorial strategy and product development.
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