The players get a new truck lease and insurance to cover it, but have to keep a clean driving record and stay on scholarship.
Prior to a few years ago, the rules governing college sports prohibited athletes from being paid for the use of their names or images, but there have been instances of “gifts” sliding under the radar to some students over the years. Athletes can now take advantage of sponsorship dollars in broad daylight, however, which is how an organization is giving away aRam 1500.
The deal, which is taking place under the NCAA’s new Name, Image, and Likeness policy, came about after Utah signed on to use FTW 360’s streaming app for its games. FTW 360 isFTW 360 said the trucks are managed by a third-party fleet company and underwritten by private donors. At around $50,000 a pop, that’s $5 million worth of trucks, though the final leasing costs will likely add up to much less than that.
Though noteworthy, this deal isn’t quite as impressive as some of the numbers thrown at individual athletes since the rules change. Bryce Young, a former quarterback at Alabama and current NFL quarterback in North Carolina, isto have earned almost $1 million in endorsements. Others, such as LSU gymnast Olivia Dunne, have grabbed major attention with massive social media followings.
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