During its Pixel 9 launch event, Google drew some obvious comparisons to Apple. Here are all the ones we caught.
In between the reveal of new Pixel phones and AI features at its event today, Google snuck in a few burns targeted at Apple. Some were subtle — others far from it. While it’s not uncommon for companies like Google to draw comparisons to competitors during big events like this, Google seemed to sprinkle references to Apple all throughout its showcase. Maybe that’s because Google has become especially competitive in the AI industry, which Apple has only just barely begun to dip into.
Google wanted to make sure you knew its demos were live While Apple is known for carefully crafting its live events, Google events tend to be a bit more relaxed. You could see that on display when Google’s Dave Citron took the stage to demonstrate some of Gemini’s AI features, boldly announcing: “All of the demos we’re doing today are live, by the way.” Google took that risk head-on — and things didn’t go exactly as planned.
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