Boom Studios is credited (by Bleeding Cool and others) with pioneering and popularizing a widespread affidavit returnability for retailers through their Boom Guarantee programme, which debuted in 2017.
The program quickly became incredibly popular among comic stores, with retailer organization ComicsPRO dubbing it 'the gold standard.' Boom used their Guarantee programme to grow their presence and sales in comic stores steadily, leading to numerous success stories, including Kieron Gillen & Dan Mora's Once & Future and James Tynion & Werther Dell'Edera's Something Is Killing The Children.
And Boom has made good on their promise over the last six months offering returnability on all of their new launch titles, most subsequent issues, and numerous collections to the tune of nearly 60 comics and collections.
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