'Candyman' proves horror movies remain box office profit engines—even in a pandemic
Movie after movie, Hollywood's recent blockbusters have struggled to bounce back to 2019-level ticket sales. But "Candyman" once again proved what a profit driver the horror genre is.film's debut tallied $22 million in ticket sales domestically, and another $5.2 million in international markets. The R-rated slasher film was written by Jordan Peele and directed by Nia DaCosta .
This hasn't been the case for Hollywood's 2021 horror films. The slate has been exclusively available in theaters, which has coaxed audiences out to experience frights and jump scares in the dark. "Candyman," which is a sequel to the 1992 horror classic of the same name, had an estimated budget of $25 million. In its first weekend, it garnered more than $27 million in sales. Of course, the film had a marketing budget, which is usually calculated to be about half of its production budget. And the studio splits theatrical profits with cinemas, so it hasn't recouped its investment just yet, but it's on its way.
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