The electric car market is building so quickly that even if Tesla increased sales extraordinarily, its overall market share would fall because the market is growing even faster.
Company, Stellantis, Hyundai Motor Group, Volkswagen AG, and others all have very aggressive EV launch plans over the next few years, and that will eat into Tesla’s growth curve.”
“Still, that leaves Tesla with over 22% of the U.S. EV market in 2025, giving it a sizable lead over second-place GM with about 16% and third place Ford with about 14%,” Kim said. “Ford's strategy to gain EV market share will rest on a few high-volume models like the F-150 Lightning," the Bank of America Merrill Lynch report said. GM's approach will depend on"launching numerous low to high-volume models across Cadillac and other brands." Other traditional manufacturers will only reach low-single digits,” the report said.
“Beyond that and leading up to 2030, we expect a vibrant EV market bustling with competition. In this period, Tesla will most likely remain dominant but an EV market share of over 40% will be tough to achieve. This will most likely lead the EV maker to tap into the large volume and affordable small EV segment. In addition, competition in the premium sector will be fierce for Tesla. Tesla will be vulnerable if build quality does not drastically improve,” Tsoai said.
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