Europe under threat from other tourist destinations as it reopens for the summer, experts warn
directly and indirectly across the region. However, the sector has been on pause since March with many countries imposing lockdowns and strict travel restrictions to contain the spread of Covid-19. European governments have announced strategies to reopen the sector for the summer, but there are concerns that their lack of coordination will benefit other destinations.
"What I fear… is the lack of standardization, the lack of harmonization," Eduardo Santander, the head of the European Travel Commission, a group of tourism associations across Europe, told CNBC.. These included ideas such as a booking system for meals and swimming pools. However, decisions are ultimately down to the individual governments across the 27 member nations.
This has meant that the various capitals have announced different measures on how to receive new guests. "You are planning to go to Italy and the protocols there are much more sophisticated and complicated compared to Greece or to Spain — maybe it will create a competitive advantage, or a competitive disadvantage, if some governments are very relaxed or some governments are very strict," Santander told CNBC, suggesting that how governments act may have an impact on consumer demand.
In a report, out earlier this month, most European destinations said they expect arrivals to be lower by betweenA worker disinfects the showers on the beach of La Muralla on May 25, 2020 in El Puerto de Santa María, Spain.
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