EU antitrust enforcers are asking interested parties whether Google's pledge not to use fitness tracker maker Fitbit's health data for its advertising, and to separate the dataset from its own, might ease concerns over their tie up.
FILE PHOTO: Fitbit Blaze watch is seen in front of a displayed Google logo in this illustration picture taken, November 8, 2019. REUTERS/Dado Ruvic/File Photo
Alphabet’s Google made the pledge to the European Commission late on Monday to try address concerns that its $2.1 billion takeover of Fitbit might boost its clout in online advertising and search. While the feedback is important, sources had already told Reuters the data pledge could assuage EU competition worries and help the deal secure approval.
This data will not be transferred to a Google account nor be available to Google ads, while Fitbit will be the sole legal data controller, the document said.
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