It is the third antitrust fine from Brussels to land on Google's desk.
The EU's commissioner for competition, Margrethe Vestager, said Wednesday that Google must pay 1.49 billion euros for stifling competition in the online advertisement sector.
Speaking in Brussels Wednesday, the EU's competition commissioner Margrethe Vestager said Google had prevented rivals from being able to"compete and innovate fairly" in the online ad market. The Alphabet company has previously defended its use of the technology, claiming it has been in place since 2006, is now superseded, and is a minor product.
The European Commission said between 2006 to 2016 Google was by far the strongest player in online search advertising in the European Economic Area , with a market share above 70 percent.Last July, regulators in Brussels hit the Alphabet unit with a $5 billion fine for abusing the dominance of its Android mobile operating system.
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