The European Union's highest court found that the company hadn't been using the slogan in any meaningful way for a decade.
in Swiss court to stop Swatch’s use of the slogan. It was dismissed. At the start of 2021, Apple brought thee actions against Swatch before the General Court of the EU. And today, those got dismissed, too:
The Court notes that, contrary to what Apple claims, the Board of Appeal’s conclusion as to the distinctiveness of the contested marks is not contradicted by a body of evidence aimed at proving that they have been put to genuine use.
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