Sports media giant ESPN is ceasing the publication of its 21-year-old print magazine after its September issue.
An ESPN the Magazine cover from August 1999, featuring New Orleans Saints running back Ricky Williams and coach Mike Ditka.
“Our data shows the vast majority of readers already consume our print journalism on digital platforms, and this approach will maximize our reach and impact,” the company said in a statement. ESPN the Magazine was launched in 1998 when its namesake cable channel was still growing in popularity. The publication had a circulation of more than 2 million copies per issue as recently as 2014.
While ESPN remains a major profit center for Disney, it has been under pressure to control costs in recent years as declining pay TV subscriptions have cut into its revenue growth.
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