The logo for the soon-to-launch legal sports betting collaboration between ESPN and PENN Entertainment was unveiled ahead of the site’s expected debut in November.
The latest news reiterates that the plan is to launch ESPN Bet in November, which will let the up-and-coming brand try to capture customers during the uber-important football season.For starters, ESPN Bet is branded using mint as one of the main colors. Then there’s some dark blue and white, depending on which logo you’re looking at, but most certainly not the red ESPN viewers are used to seeing.
“The brand itself features the universally recognizable ‘ESPN,’ while the sportsbook app will be branded an ‘E’ in the ‘B,’ which creatively expresses the idea that ESPN, in partnership with PENN Entertainment, is launching a sportsbook for fans, but at its core is still ESPN, the most trusted brand in sports,” ESPN said inExactly how welcoming, inclusive, unexpected, and fun bettors will find ESPN Bet remains to be seen.
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