Ceo Gildo Zegna chatted with WWD about his recent decisions and what the future looks like ahead of the brand's first phy-gital show.
BIELMONTE, Italy — “We have been rethinking and questioning everything with a new spirit, we have the mind-set of a start-up,” said Gildo Zegna, chief executive officer of the Ermenegildo Zegna Group.
“The anniversary couldn’t have happened in a worse year, shaken by momentous changes. We have been taking stock of the situation, reviewing past, present and future, focusing on things that count, rethinking priorities and working on projects for the next five years,” Zegna said.Lessons learned in 2020 will be carried over into 2021, such as an increased use of smart working and more video conferences, which “have helped speed up the communication flow.
Sartori leverages a long relationship with the company, to which he returned in June 2016 after five years at Berluti. The designer had joined Berluti after eight years at the creative helm of Z Zegna, Ermenegildo Zegna’s more fashion-oriented brand that was launched in 2003. Born and raised in Biella, a mountain town in the northeastern corner of Italy famed for its wool production and not far from Trivero, Sartori joined Zegna in 1989 after graduating from design school in Milan.
Post-COVID-19, the most resilient business area has been the Su Misura division, Zegna remarked, because this channel offers “exclusive, personalized service, and customers can order without coming to the stores.” The company closed 2019 with sales of just above 1.3 billion euros, compared with 1.16 billion euros in 2018, also helped by the consolidation of the Thom Browne label, acquired in 2018. “I am very satisfied, it’s an iconic and innovative brand, it’s on a very interesting path and showing resilience,” the executive remarked of the U.S. designer label.
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