Veteran filmmaker Erik Matti slammed what he termed as “lazy news gathering” on the part of journalists seeking to uncover the “real story” behind the “Love The Philippines” campaign video of the Department of Tourism (DOT). CDNDigital
On Monday, the DOT announced that it has terminated its contract with DDB Philippines, the department’s partner advertising firm that used stock footage from other countries in the tourism promotional video for the Philippines, which drew criticism for using visuals from other countries like Thailand, Indonesia, and the UAE.But Matti seemed to think that these recent developments do not scratch the surface.
to have used stock footage of visuals from other countries. In particular, he asked that the production house that supposedly took charge of the stock footage used be identified. “If all the right questions will be asked, the real story will come out. I bet the story is about as old as it is cliche. It’s probably about money. Predictable,” he further said.
To this, Matti responded that according to an article, “the total campaign budget… is 250m [and] 49m is just for this launch.”
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