Veteran filmmaker Erik Matti slammed what he termed as “lazy news gathering” on the part of journalists seeking to uncover the “real story” behind the “Love The Philippines” campaign video of the Department of Tourism. | DCalanogINQ
Airing his opinions on Facebook, the “On the Job” director lamented that the media seemed to be only relying on mere press statements, which he said do not fully reveal the truth about the multi-million peso ad campaign.“The news about this issue is lazy news gathering. Everyone is relying on the press statements of the different parties involved in this. If reporters and journalists go a bit more in depth on research and interviews, the real story will come out.
Matti likewise posed some questions that he said should be answered after the promotional video which wasto have used stock footage of visuals from other countries. In particular, he asked that the production house that supposedly took charge of the stock footage used be identified. “Was there really a shoot involved in the launch? As an initial launch why didnt DOT use the thousands of stock footage that the previous DOT have gathered over the years in their campaign for It’s More Fun? Definitely those footages were verifiably shot in the Philippines.
“If all the right questions will be asked, the real story will come out. I bet the story is about as old as it is cliche. It’s probably about money. Predictable,” he further said.In the comments section, “Kamera Obskura” director Raymond Red said that the P49-million budget is “probably the total campaign account budget” and is not exclusive to the promotional video, adding that it might also cover “collaterals, print media, digital media, avps, etc.
To this, Matti responded that according to an article, “the total campaign budget… is 250m [and] 49m is just for this launch.”
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