Great guest experience starts with controlling guest visits, writes Eric Moxham in an opinion piece.
People take to the slopes of Park City Mountain Resort as clear skies and some recent fresh snow draws the crowds on Saturday, Dec. 18, 2021.With this season coming to an end, post a few long overdue powder days, it is time for reflection. We can all agree that it has been another disappointing year in terms of snowfall and the impact on our reservoirs and water supply is concerning in light of the ongoing drought.
Great guest experience starts with controlling guest visits. While several members of the community were concerned when Alta implemented a weekend and holiday parking reservation system this season, I believe most people would agree that it proved to be manageable, not that much of an inconvenience, and did not impact its old school guest experience and corresponding cult status as one of the nation’s most iconic resorts.
Contrarily, Vail’s recent investor communications and Epic Pass structure and pricing for next year signal they have no intentions of limiting guest visits and instead believe their resorts have the capacity to support significantly more visitors.
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