Epic Games previewed its Unreal Engine 5 for PlayStation 5 with film-quality effects plus connectivity between platforms, brands and even politics.
, a top advisor to former presidential candidate Pete Buttigieg, went viral when she said the Joe Biden presidential campaign could learn lessons from Scott’s takeover of “Fortnite.” While plenty will be impressed at Epic’s peek into the power of Unreal 5, in which we see a heroine traverse photo-like mountainous environments, the worlds that Epic hopes to build are those that unify the virtual one with ours.
“If you look beyond the huge improvements in pixel quality and lighting that you just see superficially here, I think we are at the very beginning of a collision that’s going to occur between all the different parts of the world,” Epic CEO Tim Sweeney says in touting the benefits of software that constructs 3D universes in real time.
, “is all of these different brands starting to reach consumers without running advertisements. It’s super intensive to run ads on Facebook or Google, but what they’re doing is they’re bringing this content directly to consumers in a fun engaging game-oriented-way through ‘Fortnite,’ and this is just the tip of the iceberg.”
As part of furthering its goals, Epic hopes to make its software more enticing for developers to use. The company is restructuring how it collects royalty payments for those who use Unreal, and Epic Online Services, which will currently connect players across Windows, Mac, Linux, PlayStation, Xbox and the Nintendo Switch — mobile to come — is free to use.
“Fortnite,” for instance, boasts more than 350 million registered users and is reported to have brought in $1.8 billion in 2019. Thus, the company states that its current goal is “wider adoption of all of Epic’s offerings.
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