Your phone can now tell you whether you’re buying a good car or a lemon.
Obins Choudhary is the very antithesis of a grease-stained mechanic who could give you trusted advice on the state of a car you plan to buy. In his interview with the FM this former banker wore a crisp white shirt that would have run a mile at the smell of an oil rag if it could.
Choudhary is a self-professed data geek."I believe in data," he says."I crunch data. I function better with data in my personal and professional life. It gives me power to be different, to create uniqueness." He has turned his obsession into a business. Choudhary’s path to becoming CEO of a potentially industry-changing company has come with challenges. He grew up in Hajipur in northern India, where access to schooling, and even to electricity, was limited.
It was these aspirations that caused him, after having studied electronics and telecommunications at SRM University in Chennai, to move to Joburg in 2011. He had accepted a position as an actuarial engineer for Liberty Holdings. Moving to another country to work in life insurance was a risk, but Choudhary has always"been focused on the bigger vision", and the thought of failure, he says, never worried him.
The idea again ignited what he calls his"risk appetite". He realised that such a project would require total dedication. Soon he left his lucrative, secure job at Barclays to"build something big". They were aided by Covid restrictions that prevented potential buyers from looking at a car to buy and, literally, kick its tyres.
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