Elon Musk is set to take the stage Wednesday to unveil his latest “Master Plan,” a road map for Tesla as the car company tries to recover from a challenging year.
Musk kicked off the event by outlining a plan for a more sustainable earth — a plan that appeared to have little to do with Tesla, other than emphasizing the importance of electric vehicles.“Riding a non-autonomous gasoline car is gonna be analogous to riding a horse and using a flip phone,” he said. The company would publish a white page with its plan soon, he said.
Meanwhile, the company has faced demand and supply chain concerns, an aging lineup of vehicles and broader concerns about production. Tesla has established itself as the market leader in electric vehicles, breaking production and delivery records and putting millions of EVs in the hands of consumers. But it has also faced challenges in recent years, and its latest plans come as mainstream automakers pivot to electric cars, creating more competition in the space.
The firm was also expected to provide updates on a potential factory in Mexico, adding to its major production hubs in Fremont, Calif., Austin, the Berlin region and Shanghai.
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