The more Tesla struggles to be a major automaker, the more Musk is working the brand the company as a Silicon Valley tech firm.
for investors about Tesla's full-self-driving technology on Monday, CEO Elon Musk boldly declared that it would soon be"financially insane" for anyone to buy a car that isn't a Tesla. He added that if you don't buy a Tesla that could drive itself, it would be like opting for a horse back when the automobile first arrived over a hundred years ago.
What is clear, however, is that even if you saw the light and decided that Musk is right about Teslas and horses, the carmaker hasTesla's biggest challenge with full-self-driving technology is obvious Even if Tesla doubled its 2018 output, it would still just be scratching the surface of US market demand. Even if Musk and Tesla were able to convince every single future US car customer to buy one of the company's vehicles, it would take decades to create new manufacturing capacity, or convert existing capacity.But this is the sort of outlandish statement Silicon Valley laps up.
Silicon Valley and Tesla are rightly pursuing self-driving tech because it should be safer. But both are also ignoring why most people buy or lease a car. It's because they want quick, affordable, and convenient personal transportation. The auto industry has capably served this demand for over a century.
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