Elon Musk on Tuesday offered an optimistic picture of how Twitter can improve the advertising business he helped derail and boost its bottom line
In remarks at a Morgan Stanley Conference, Musk laid out his vision to boost Twitter’s core advertising business by adopting the standard strategy of most of the company’s peers: improving the relevance of the ads it serves. “The advertising relevance is the most gigantic thing,” Musk said. “And this is going to sound totally bizarre, but Twitter did not consider relevance in advertising until three months ago.
Twitter has been inundated with outages, including a significant service disruption on Monday, and other user headaches since Musk took over, likely linked to the multiple rounds of mass layoffs that occurred under his watch. On Tuesday, he blamed the “overly complex” underlying technology for some of the recent service disruptions.
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