Bye Bye Birdie.
"If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” Musk tweeted late Saturday . Roughly six months after he acquired Twitter for US$44bil , he merged the company into an entity called X Corp, saying Twitter is an accelerant to building an everything-app called X. An interim X logo is coming on Sunday, he said in a later message.
"Soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk wrote in another post. He didn’t say whether he would try and get users to do away with the term"to tweet,” which has entered the public lexicon. He also changed his bio on the site – where he now has 149 million followers and 111 paying subscribers to his account – to"X.com”. That web address now points to Twitter.
Twitter still has a brand toolkit page on its website calling the light-blue bird its"most recognisable asset.” While that page says the company is protective of its logo and offers guidelines on how to use it, Musk apparently isn’t a fan.
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