Elon Musk says Tesla's 'full self-driving' option will get more expensive — again — on July 1
, Musk said the price of "full self-driving," an add-on option to most Tesla vehicles that allows for assisted driving on the highway and limited other situations, will increase in price by $1,000 on July 1 to $8,000.An increasing value of Tesla cars as the functionality of self-driving features improves has been a major selling point for Musk in the past, despite criticism that he's overhyped the technology's abilities.
"It's financially insane to buy any car other than a Tesla," Musk said at an investor event about autonomy in 2019. "They will be like owning a horse in three years … if you buy a car that does not have the hardware necessary for full self-driving, it's like buying a horse. The only car that has the hardware for full self-driving is Tesla."
Bullish comments like those, critics say, have helped fuel a proliferation of unsafe practices with Tesla's technology. In some cases, it's
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Tesla to raise price of 'full self-driving' option by $1,000 starting July 1Tesla Inc. will raise the price of the "full self-driving" option on its electric vehicles worldwide by $1,000 starting July 1, Chief Executive Elon Musk tweeted late Monday. Currently, the feature costs $7,000. "The FSD price will continue to rise as the software gets closer to full self-driving capability with regulatory approval," Musk said in a follow-up tweet. "[At] that point, the value of FSD is probably somewhere in excess of $100,000." Despite its name, "full self-driving" is not a fully autonomous-driving feature, but rather works with Tesla's Autopilot to provide enhanced driver assistance.
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