Elon Musk's X hit with trademark lawsuit from marketing agency
© Reuters. FILE PHOTO: 'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. REUTERS/Carlos Barria/File Photo - X Corp, formerly known as Twitter, was sued in federal court in Florida on Monday by a legal-marketing company that claims the social media giant's new name infringes its trademark incorporating the letter"X.
The case appears to be the first of what could be numerous trademark disputes with Musk's company over the letter"X," which is commonly used in tech branding.X Corp did not immediately respond to a request for comment on the complaint. X Social Media declined to comment. The lawsuit said the agency has used the"X Social Media" name since 2016 and owns a federal trademark covering it. It said it has invested more than $400 million in Facebook advertising to reach potential clients."In a short time, X Corp has wielded its social media clout, marketing resources, and overall national notoriety to dominate consumer perception of its 'X' mark," the lawsuit said.
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