Marketing expert slams Elon Musk's chaotic Twitter rebrand as 'completely irrational'
and some people are confused by the move.
Marketing and branding experts have been calling out the decision, warning the billionaire risks wiping off billions in brand value. The loss of the Twitter brand is projected to knock off anywhere between $4 billion and $20 billion in company value,Allen Adamson, cofounder of marketing and brand consulting group Metaforce,He called the rebrand an"ego decision" for Musk and said it could be remembered as one"of the fastest unwinding of a business and brand ever.
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