Twitter's ailing ad business offered a glimmer of hope as it lures big Super Bowl advertisers to platform on gameday weekend
Twitter CEO Elon Musk is set to be buoyed by the spend of some Super Bowl advertisers on the platform during gameday weekend.and start reading now.Brands including AB InBev, State Farm, and E-Trade are planning Twitter ads on game day, sources said.A handful of Super Bowl advertisers are poised to spend on Twitter on gameday weekend later this month, handing the beleaguered social media giant's ad business a much-needed boost, according to industry sources.
Alcohol giant Anheuser-Busch Inbev, insurance firm State Farm, and Morgan Stanley-owned E-Trade are all planning to run ads on the platform on game day, sources said. AB Inbev will splurge on Twitter ads for brands including Bud Light, Busch Light, and Michelob ULTRA, according to people familiar with the matter. The beer giant's Twitter investment comes as it scales back its Super Bowl TV ad plans this year,AB InBev declined to comment. E-Trade didn't respond to a request for comment.
A spokesperson for State Farm said it has evolved its marketing approach to prioritize"alternate" channels, such as Twitter, Twitch, and TikTok. "As State Farm looks to engage an up-and-coming consumer demographic of younger Millennials and Gen Z, you can expect to see continued innovation on these channels and in these spaces. In fact, they might just have something up their sleeve for the Big Game...
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