Goodbye, Twitter. Hello, X. | AP
Twitter’s new logo is seen projected on the corporate headquarters building in downtown San Francisco, California, U.S. July 23, 2023. REUTERS/Carlos BarriaElon Musk has unveiled a new “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.The X started appearing at the top of the desktop version of Twitter on Monday, but the bird was still dominant across the smartphone app.
Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it “certainly will be refined.” He replaced his own Twitter icon with a white X on a black background and posted a picture of the design projected on Twitter’s San Francisco headquarters. “I mean, do you want to get rid of the Coca-Cola brand if you’re Coca-Cola? Why would you do that?” said Thoreson, who now primarily uses Mastodon.
Additionally, he calls one of his sons, whose mother is singer Grimes, “X.” The child’s actual name is a collection of letters and symbols. Some predicted the new name will confuse much of Twitter’s audience, which has already been souring on the social media platform following Musk’s other modifications, including limiting the number of tweets users can read each day. The new threshold is part of an $8-per-month subscription service Musk rolled out earlier this year in an attempt to boost Twitter revenue.
“I think changing the name is just a way for him to say, ‘Stop having Twitter expectations, this is a new thing, judge it as a new thing,’” he added. “And you know, that only works if the new thing works.”
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