Elon Musk is trying to torpedo his $44 billion deal to buy Twitter. It might also torpedo his reputation.
, and Twitter is calling his bluff. They’ll see Musk in court. And while it’s only going to get messier from here, one important verdict has already been rendered by Elon Musk himself: he doesn’t have what it takes to run Twitter. And that’s a damning blow to his own central mythology.
We’ll look at the specifics of Musk’s formal SEC filing in a minute, but first it’s important to remember what he’s said about the deal and why he wanted to do it in the first place. It’s not like the world forced the acquisition of a relatively small social network on the world’s richest man. And Musk’s conduct surrounding the deal has been marked by a lot of obvious troll behavior.
So: Musk has intentionally spent his career leaning into some of the world’s most difficult-to-solve problems. He gives lots of keynotes, throws big ideas on the board, and makes lots of promises. Incidentally, this campaign to save the world earned him one of the biggest and most active fanbases. And let’s be real: the man loves to tweet. The only person in the world who might love tweeting more than Elon Musk has been banned from the platform and impeached twice by the United States Congress.
But remember: Musk didn’t say “I want to buy Twitter because I love tweeting and I command an army of users here.” He said. And so, spiritually, the deal joined the ranks of the Teslas and the SpaceXs of the world. What kind of problems would prevent this man from unlocking Twitter’s true potential? To help steer it and, along with his other companies, help humanity flourish in the future? He only really makes two assertions in his SEC filing:Twitter fired some people and lost some executives.
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