Linda Yaccarino has worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio notes.
Mark DiMassimo, founder and creative chief of ad agency DiGo, said Yaccarino successfully integrated and digitized ad sales at Comcast and NBC — and that her track record of cross-selling ads across different platforms could appeal to Musk as he tries to transform Twitter from a social media company to a bigger media platform.
Last month, Yaccarino interviewed Musk on a Miami stage last month in front of hundreds of advertisers. Proulx added that advertising is not the only challenge that Twitter’s new CEO will face – after all, Musk has “fundamentally altered” Twitter both as a product and a community, arguably “for the worse.”
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