Automakers in Detroit and in other parts of the world are cringing. On Monday, Election Day eve, new Twitter owner and billionaire Elon Musk tweeted a series of jokes (now deleted) that seemed to allude to masturbation.
Auto company executives note Musk can be charming privately while he presents a more combative tone publicly. But public and private personas need to be more closely aligned in business to instill confidence.
and then deleted misinformation about the recent violent attack on the husband of House Speaker Nancy Pelosi.This isn't about politics for automakers. They are required to get along with all political interests. Politicians come and go but automakers stick around a lot longer. Ford is 119 years old, GM is 114 and BMW is 106.
Advertisers share their data with Twitter. So when Twitter is headed by the CEO of Tesla, a competitor has access to advertising strategy of his competitors — who they're targeting, when products are launching, how much is spent. Auto executives aren't trying to be difficult or unpleasant or pressure Musk. They want assurances that don't currently exist. Nothing has been put in place to offer comfort to people investing billions in new products.Decision-makers in the auto industry look to Jeff Bezos and the Washington Post as an example. The billionaire acquired the newspaper founded in 1877 and put a team in charge to run it. He doesn't control editorial decisions or investigations.
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