In a response to critics, Musk promised “X will become the most valuable brand on Earth.”
Hours later, the billionaire changed his mind and said he had reverted the design to its original look.The Twitter, or X, website and Musk’s profile both show the original “X” design with thinner lines.
This is one of the key reasons why the Twitter-X rebrand is a stark contrast to the staid and considered campaigns many companies pursue as it leaves billions in brand equity on the table, experts. While it’s true Musk has “walked away from an incredibly valuable intangible asset,” Marisa Mulvihill, global practice lead for brand and activation at growth consultancy Prophet, toldboth Twitter and Musk’s high profiles give X a significant advantage when it comes to building brand value.
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