Elon Musk blindsided Tesla staffers with plan to close stores, sources say

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Elon Musk blindsided Tesla staffers with plan to close stores, sources say
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Tesla Chief Executive Elon Musk caught many employees by surprise with his announcement last week that the electric-car maker would close most of its physical stores and shift to online-only sales, according to three people familiar with the matter.

Tesla suggested brick-and-mortar retail was important in its annual report filed nine days before CEO Elon Musk announced a pivot to online sales. Above, a Tesla showroom.

Musk’s abrupt move shocked Alex Chalekian, the founder and CEO of Lake Avenue Financial in Pasadena. The firm, which manages more than $150 million in client assets, sold all of the Tesla stock held for advisory clients Friday. “Our Tesla stores and galleries are highly visible, premium outlets in major metropolitan markets, some of which combine retail sales and service,” Tesla said in its Feb. 19 10-K filing. “Opening a service center in a new geographic area can increase demand. As a result, we have complemented our store strategy with sales facilities and personnel in service centers to more rapidly expand our retail footprint.

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