A new biography of Elon Musk due to be published in a few days says Tesla engineers have convinced him to build a $25,000 car.
An upcoming biography of Elon Musk by Walter Isaacson isn’t even out yet — its official publication date is Monday, September 11 — but it has caused a storm of controversy already over reports that Musk personally ordered Starlink service shut off to Ukraine last year just as that beleaguered country was about to launch a drone attack on Russian warships in the Black Sea. Musk reportedly believed his network of low-Earth-orbit satellites should not be used to promote warfare.
The low-priced family car fell further and further into Musk’s rear-view mirror as he became fixated on building robotaxis — cars he said could earn Tesla owners $30,000 a year in income from people who would pay to ride in one to the grocery store, the doctor’s office, or on vacation. For nearly a year, they debated whether to play it safe and build the car with a steering wheel and pedals or make it truly autonomous. Because those top engineers believed state and federal regulators might not approve an autonomous car without traditional controls, they pushed for the safer, conventional option. They had a more realistic outlook on how long it would take for Tesla’s Full Self Driving technology to be ready, Isaacson writes.
Musk believes absolutely that a Tesla robotaxi would be truly revolutionary. “This is the product that makes Tesla a ten-trillion-dollar company,” he told Isaacson. “People will be talking about this moment in a hundred years.”What happens next is like reading stories about how senior aides to a disgraced former president worked tirelessly to find ways to stymie his most outrageous ideas while letting him maintain the illusion that he was in control.
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