Elmo just got a COVID-19 vaccine shot.
Sesame Workshop collaborated on the Elmo PSA with the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative. The spot encourages parents and caregivers to get informed about the COVID-19 vaccines following the announcement earlier in June of the FDA’s emergency use authorization and CDC recommendation of the Pfizer-BioNTech and Moderna vaccines for children ages 6 months and older. The PSA also was produced in partnership with the CDC and the American Academy of Pediatrics.
“Many parents understandably have questions about the COVID-19 vaccines for young children, and we want to encourage them to ask questions and seek out information,” Dr. Jeanette Betancourt, SVP of U.S. social impact at Sesame Workshop, said in a statement. “With help from Elmo and his dad Louie, we want to model real conversations, encourage parents’ questions, and help children know what to expect.
Kids under 5 will be considered fully vaccinated against COVID-19 with two doses of the Moderna vaccine four weeks apart, or three doses of the Pfizer BioNTech vaccine with the first two doses given three weeks apart and a third dose administered at least eight weeks after the second dose.
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