Elizabeth Holmes’s Trial Attire—Yes to Diaper Bags, No to Turtlenecks

Elizabeth Holmes has ditched her black turtleneck for her criminal trial. Here's why her courtroom attire matters.

, Theranos founder Elizabeth Holmes appeared on the covers of Fortune, Forbes, Inc., T: The New York Times Style Magazine, Bloomberg Businessweek and Glamour. The photographs on these magazine covers are almost identical. On each, she wears her signature black turtleneck, inspired by her late idol Steve Jobs, who’d long favored a version by designer Issey Miyake. Her blonde hair is in a chignon, and her gaze is steady. Ms.

Ms. Holmes stuck rigidly to that self-serious personal branding during most of her time running Theranos from 2003 to 2018. The Wall Street Journal first reported on problems with Theranos’s blood-testing technology in 2015, and the company shut down in 2018. Since then, Ms. Holmes has ditched her all-black CEO uniform, adopting a more subdued wardrobe heavy on athleisure . It befits her new status as a former tech titan facing criminal charges for defrauding investors and patients.

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