Eight generations in, the family bourbon legacy of Jim Beam grows stronger. whiskey JimBeam cocktails JimBeam
The history—and modern day marketing—of major American whiskey brands has a tendency to revolve around legendary men out of the past, progenitors of the legendary names of the present. Names like Elijah Craig, Jack Daniel, George Garvin Brown, or E.H. Taylor. Or of course … Jim Beam. The average whiskey drinker instantly recognizes these names as the symbols of flagship products or entire companies, even if they know little or nothing of the human beings behind such recognizable monikers.
Today, the last name most intimately associated with those distilling Beam bourbon isn’t “Beam,” but “Noe”—not a recent change, but tradition of its own at this point for more than 60 years. That doesn’t mean the familial line of succession was ever broken, though—rather, it simply broadened ever so slightly when fifth generation master distiller T. Jeremiah “Jere” Beam, who had no children of his own, handed off the distilling reins to his nephew Frederick “Booker” Noe II in the 1960s.
Granted, the succession and continuation of the family legacy hasn’t always been something that could be completely taken for granted, and there have been moments along the way when it genuinely seemed as if the Beam/Noe bourbon pipeline might come to an end. Fred Noe in particular tells an amusing story about his youthful days working behind the scenes of country music star Hank Williams Jr.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jim O'Donnell: Even when Ditka didn't want him, Jim Harbaugh and his iron will never waveredJim O'Donnell says his first meeting with Jim Harbaugh was so memorable that it's odd to likely be pulling for Harbaugh and No. 2 Michigan (13-0) to beat Max Duggan and No. 3 TCU (12-1) in the Fiesta Bowl Saturday.
Read more »
Colts’ Jim Irsay Regrets Giving Frank Reich Contract ExtensionColts owner Jim Irsay gave Frank Reich and general manager Chris Ballard extensions before the 2021 season. However, Irsay says he regrets giving Reich that extension in hindsight: 'I reluctantly gave Frank an extension sooner than I wanted to.'
Read more »
Remembering punk rock club The Rathskeller and owner Jim HaroldBetter known as The Rat, the club was the epicenter of Boston’s punk rock scene from 1973-1997. Former employees, musicians and others share memories of the venue and the man who owned it.
Read more »
'Coaches bleed, too': Ohio State defensive coordinator Jim Knowles seeking redemptionJim Knowles said he believes his Ohio State defensive has learned from its failures against Michigan with a showdown against Georgia in the CFP next.
Read more »