For 20-plus years, the Sahara Tent has hosted the top names in dance music and provided some A-list artists their signature Coachella moments.
Whenever Michael Milano first parts the gates at the Coachella Valley Music and Arts Festival, the 30-year-old from San Francisco heads straight to the Sahara Tent.
These days, it’s where trap titans like 21 Savage kick up mosh pits for the fest’s 125,000 daily attendees, and where 2023 headliner“It felt like a dream to be able to perform our songs at a stage like that,” Blackpink wrote in an email to The Times. “We were so nervous even up until the moment we headed to the stage. We heard the crowd cheering, but we were still unsure of how the audience would react when we started singing.
“Even before my time, I was so jealous seeing the lineups they’d booked,” said Anthony Gilmartin, 32, of Beverly Hills. “Portishead, Orbital, that was avant-garde back then. Coachella has stayed at the forefront by booking not what you like today, but what you’re going to love in six months.”Back then, Coachella wasn’t a global hipster destination. The first fest famously lost a million dollars and took a year off to recover.
Artists knew it too. “It’s hard to do a bad job in there because the whole stage is so impressive,” said, the L.A. producer and DJ who has played Sahara twice in her three sets over the years. “You feel like it’s not just about you, you’re just a tiny person up there. If you’re Rae Sremmurd or Blackpink, and a bit of razzle-dazzle lends itself to your music, it really can land in there.”
As the EDM boom leveled off and the fest shifted to younger crowds, rap acts like Post Malone and Lil Uzi Vert turned Sahara from a retina-searing rave den into a nightclub blown up to insane proportions. “I keep getting blown away by the production and the stage concepts in the Sahara,” he continued. “There’s always something that’s gonna shock you in there.” and Blackpink atop the Main Stage this year, the Sahara’s range will likely go wider, now that multiple generations of headliners have emerged from there.
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