Well, that was the weirdest “album setup promo” week ever. Which is a cheeky way of saying that Ed Sheeran has gotten the amount of press that any artist could only dream of in the days leading up …
Well, that was the weirdest “album setup promo” week ever. Which is a cheeky way of saying thathas gotten the amount of press that any artist could only dream of in the days leading up to a new release, albeit not for the project itself, but as the defendant in a copyright infringement trial that, after eight years after a lawsuit was first filed, coincidentally ended on the day before the release of his new record.
At the risk of being glib, you could suppose that he tempted fate by having planned for a decade to call this particular album in his release cycle “Subtract.” It really is largely about subtraction — the extraction of souls, themselves! — no thanks to the possible death cluster he saw developing in his life. There’s been a happier ending since, with Sheeran’s wife, Cherry Seaborn, has been declared cancer-free.
The album has a few other moments that briefly affect, if not necessarily break, the spell, like bringing in Max Martin and Shellback as co-writer/producers on a single track, “Eyes Closed.” Meanwhile, there’s one truly hopeful-sounding song, “Dusty,” and it’s not shying away from the album’s mostly darker side to say that this one might be its best, as a pure listening experience.
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