EBay raises forecast as redesign draws customers, boosts ad revenue

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EBay raises forecast as redesign draws customers, boosts ad revenue
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EBay Inc raised its full-year sales and profit forecasts on Tuesday, as user-fri...

- EBay Inc raised its full-year sales and profit forecasts on Tuesday, as user-friendly changes to its ecommerce platforms attracted more customers and also increased its advertising revenue.

More than 800,000 active sellers took advantage of the promoted listings in the first quarter, helping more than double advertising revenue to over $65 million, the company said. The San Jose, California-based company has also agreed to appoint two new directors to its board as part of an agreement with activist investors Starboard Value and Elliott Management.

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