Insys Therapeutics is the only drug marketer whose top executives were jailed as part of the opioid epidemic. New documents released exclusively to USA TODAY reveal details about the company's culture of greed, power and sales.
," released earlier this year. He said the company marketed its fentanyl drug as if it was selling cars.
“The current rep did not eat what he killed. He did not KILL anything, he merely braised the doctor!” Burlakoff wrote in an email Dec. 31, 2013. “No manager has a leg to stand on with me as it pertains to what targets I move from one rep to another. I don't want to hear it. I will do what will maximize the results of Insys!”
"These are incredibly potent drugs that really have a very, very narrow place in clinical practice," said Alexander, who has served as a paid expert witness on opioid-related litigation."That's not how they were promoted to prescribers and patients. And far too many people have paid the price."After Insys hired Burlakoff in mid-2012, he was assigned as a manager overseeing the company's Southeast region.
The arrangement worked. Rowan was the company's highest-grossing sales representative as Ruan became a top Subsys prescriber. Federal prosecutors said he often prescribed Subsys and Abstral, a fentanyl drug from a rival manufacturer, off label for neck, back and joint pain. Ruan is serving and his partner, Dr. John Patrick Couch, 20 years, but the U.S.
Roger Futerman, a lawyer representing Tondre, said his client is"truly remorseful for his poor judgment."
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