SINGAPORE – If someone takes videos of their food and serves it with a side of honest opinions, does that make them a good food reviewer? Don’t get me wrong. I love that we are a nation of foodies, but it seems like it has become trendy to dole out “brutally honest reviews” or provide enthused recommendations without much context on social media.
SINGAPORE – If someone takes videos of their food and serves it with a side of honest opinions, does that make them a good food reviewer?
Food and lifestyle content creator Chiara Ang has been in the business for about seven years. She hopes more of her peers will put in more effort to understand the dining establishments they intend to feature. ST PHOTO: ONG WEE JIN “The change in the marketing scene and the algorithms allow you to know new food reviewers... so yeah, I would say that anyone can actually become a food reviewer nowadays, but they should know what they’re talking about,” said Zhi Wei.
Founder of marketing agency Futurx Creatives Then Zhi Wei, who used to be a home-based baker, says that food content creators may be focused on creating as much content as possible to survive. ST PHOTO: ONG WEE JIN “I feel like other than ethics, you need to follow some sort of guidelines when you want to do content, because the businesses you’re talking about are about livelihood. You can be a bit more sensitive whilst you’re being brutally honest at the same time.”
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