(Reuters) - Electronic Arts Inc on Wednesday extended its licensing contract with La Liga until 2030, allowing the video game maker to retain exclusive access to the Spanish top-tier soccer league for its flagship football franchise 'FIFA'.
File Photo: The Electronic Arts Inc., logo is displayed on a screen during a PlayStation 4 Pro launch event in New York City, U.S., September 7, 2016. REUTERS/Brendan McDermid/
The 10-year agreement is the longest renewal in the history of the company's partnership with La Liga, EA told Reuters, but did not disclose the financial terms of the deal. Since it resumed matches on June 11, La Liga has been using https://www.reuters.com/article/us-health-coronavirus-soccer-spain/la-liga-season-back-on-june-11-as-organisers-trial-virtual-crowd-noise-option-idUSKBN2352G8 virtual images of stands in television broadcasts with added"fan audio" produced by EA, in order to make the matches in empty stadiums more appealing to viewers.
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