When Google released its “Year In Search” results on Wednesday, it became clear that a lot of people were confused by TikTok terminology in 2019. What’s a “vis-co girl?” And why is she making noises like that
Photo: TikTok Listening to someone talk about TikTok can feel a lot like being in a foreign country where everyone is under 30 and speaks their own language. What’s a “vis-co girl?” Or is it “vos-co?” And why is she making noises like that??
When Google released its “Year In Search” results on Wednesday, it became clear that a lot of people were confused by TikTok terminology in 2019. Personally, I felt like I got hit on the head and woke up 100 years old, completely unaware of what the teens are talking about, or why Dixie is fighting with Charli and if they’re actually Amish. But I am not alone.
“What is a VSCO girl ”was the second most-searched inquiry of 2019, preceded only by “What is Area 51,” beating both “What is Momo” and “What is a boomer.” TikTok terms also dominated fashion and style-related searches this year as well, specifically those for outfit ideas. These outfit ideas then trickled down into “How to” search categories, with high traffic for “how to make a scrunchie,” for example, which is a popular VSCO girl accessory.
By contrast, last year’s top fashion and style search terms had nothing to do with TikTok. Instead, it was more focused on names like Meghan Markle, and whatever was trending on the runways, like ’80s style. Fashion trends have always been defined by some combination of aristocrats, designers, and whatever is happening on the street. Over the last decade, social media has become a huge part of that equation, with influencers, well, influencing trends as well.
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