Dwayne Johnson DC Pic BlackAdam To Profit: Here’s How
How is that? There’s been some intense cost crunching going on at Warner Discovery which is mired in debt and going through rounds of layoffs.put the bulk of its spending in digital marketing over linear, teed off by Johnson’s massive social media bullhorn which has a reach of a near half billion followers across TikTok, Instagram, Twitter and Facebook. Also factor in shorter theatrical windows nowadays on movies which enables the studio to stretch their marketing dollars.
I understand that Johnson’s deal wasn’t as aggressive as his previous deals . He received his $20M upfront fee, and stands to profit according to our numbers which is at cash breakeven zero. There’s a 40% profit pool shared by director Jaume Collet-Serra, the pic’s producers Beau Flynn and Seven Bucks, talent and Johnson, who is the largest participant at more than 10%. That comes out of the net $52M. This shared pool goes into effect after the studio breaks even.
“Sequel and franchises are the life blood of our business,” adds Singer, “They have a reduced risk profile and generally a higher upside. The fact that there are discussions about a
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