DW is expanding its Hungarian offering with a Facebook channel. DW Magyar's goal on the platform: even more engagement with the young target audience.
DW now has a presence on the most widely-used social media platform in Hungary. The goal: even more dialogue and exchange with the country's young target audience.
"We have a young and dynamic team in Hungary that is close to what’s going on, be it the refugees from Ukraine or the upcoming parliamentary elections. Our colleagues produce human-interest pieces and report live from the Ukrainian-Hungarian border to provide a broad range of impressions from across the country," says Adelheid Feilcke, Head of Programs for Europe.
"With our Facebook channel, we want to create a space for a younger target group to exchange information and ideas. In view of the many restrictions that media in Hungary are subjected to and the war right in our neighborhood, we want to strengthen the ideas of free discourse and plurality in the opinion-making process for Hungarians," says Dóra Diseri, Head of DW Magyar. to its offering in April 2021. The DW Magyar YouTube channel is well-received by the target audience.