Dutch Journalist Exposes Heineken's 'Dark Side' in Africa

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Dutch Journalist Exposes Heineken's 'Dark Side' in Africa
Investigative JournalismHeinekenAfrica
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Dutch investigative journalist Oliver Beerman presented his book, 'The Dark Side of Heineken's African Beer Empire', in Abuja, detailing six years of research exposing the company's unethical practices across 13 African countries, including Nigeria. Beerman highlighted issues like high-level corruption, suppression of local brewers, and collaborations with authoritarian regimes and rebel factions.

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It detailed what the author described as Heineken’s history of unethical operations, such as high-level corruption, suppression of local brewers, and collaborations with authoritarian regimes and rebel factions in Africa., which operates a chain of bookstores in Lagos and Abuja, and BookCraft Africa, the book’s publisher, the author said that Africa remains a highly profitable market for Heineken. The reading took place at one of RovingHeights’ store in Abuja.

Reading an excerpt from the book, Mr Beeman said Nigeria delivers about half of the brewer’s continent-wide turnover. According to Mr Beemen, The CEO of Heineken Nigeria, Festus Odimegwu, used sex workers to promote beer, increase sales and demarket other brewing companies that were considered competitors.

“In Nigeria, the upper and middle classes drink in clubs without prostitution but poor people go to bars where you pay 2,000 naira to sleep with a woman.“And so it came to pass that the company designated 500 well-frequented bars as so-called hot spots, where young women had to promote the beer. When I ask if they were also encouraged to sleep with the clients, Odimegwu’s eyes grow large as he looks at me, “what kind of question is that? Of course, they are prostitutes.

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