Dreamworks' latest movie, Ruby Gillman, Teenage Kraken, goes to video on demand 18 days after its release, following its disappointing box office.
DreamWorks' latest theatrical film release, Ruby Gillman, Teenage Kraken, goes to video on demand just 18 days after its release following its disappointing box office performance. Ruby Gillman, Teenage Kraken follows the titular Ruby as she navigates high school life while learning she's a descendant of the kraken queens. Now, it's her job to protect the oceans from evil mermaids. The film has grossed $34.
After underperforming and receiving mixed reviews for Ruby Gillman, Teenage Kraken, Universal released the movie on VOD on July 18, 2023. This means the movie is now available to rent or purchase on demand. The decision to release Ruby Gillman, Teenage Kraken at home 18 days after its theatrical release was likely due to its performance at the box office.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Why Ruby Gillman, Teenage Kraken Was A Box Office Disappointment Ruby Gillman, Teenage Kraken likely underperformed because of the many other high-profile releases that came out around the same time it did in theaters. The DreamWorks film released the same day as Indiana Jones and the Dial of Destiny, which has made $303.6 million as of writing.
Despite its poor box office performance, though, Ruby Gillman, Teenage Kraken isn't the only film to suffer major losses at the box office recently. Despite outperforming it by a wide margin, Indiana Jones and the Dial of Destiny finally passed its budget at the box office, which doesn't bode well for the film making a profit. Elemental has its own issues too, having made $313.2 million off a $200 million budget.
While the stiff competition Ruby Gillman, Teenage Kraken is the primary reason for its underperformance, it seems fewer people are going to the movie theater, partially explaining why it bombed. Perhaps DreamWorks can recoup their losses through its VOD release since it can now be watched in the comfort of one's home. But now that Ruby Gillman, Teenage Kraken has performed so poorly, DreamWorks may need to rethink their release strategy for their upcoming movies.
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