Drake has been making fans “cry” at his concerts by using Snapchat’s AI “Crying Lens” filter on attendees during his current tour.
According to Snapchat, Crying Lens is one of the platform’s most popular filters and has been used in its app over one billion times.
Crying Lens gives its subjects sad, upturned eyebrows, bloodshot eyes, an exaggerated frown, and a few unshed tears — with extremely realistic and often hilarious results. In May 2022, Snapchat’s filter became so popular that it ended upTikTok users would use the Snapchat filter to prank unsuspecting friends and family members — or to transform classic clips from movies, music videos, and television shows.
“Snap’s augmented reality offers artists new ways to enhance their live performances to deepen connections with fans,” Snap’s head of music strategy Manny Adler tells“We’re thrilled to see Drake use Camera Kit to integrate our viral Crying Lens into his tour, and are loving the fan reactions when they see themselves on the stage screen. We can’t wait to see how other artists use it!”
The Los Angeles Rams previously used Snapchat’s Camera kit on attendees at SoFi Stadium during football games. Snapchat’s AR photo filters were used on live footage of Rams fans and then were displayed on the giant “Infinity screen” video boards.
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